Brands That Created Traditions We Now Follow (and They Benefit From!)
In the winter of 1931, Coca-Cola faced a challenge: How do you sell an ice-cold beverage when temperatures drop and snow blankets much of...
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CASE STUDY: How to Market a New iPhone Case
Boosting Sales of Durable Mobile Phone Case by Francine Martindale To boost sales in the case where a paid search campaign is happening...
Analytics: Marketing Metrics to Check Now
I really like the phrase “revenue begins with marketing”, as this has always been true, though it’s always been difficult to track and...
Is the Luxury Car Market Getting Squeezed?
BMW is a brand I have owned and watched over several years, and it’s been interesting to see its perception move around the perceptual...
Has DeMellier Nailed the Perfect Way to Launch a New Luxury Brand?
So, I've been on the lookout for a new handbag to carry as my 'main' go-to bag for quite some time. The last bag whose design seduced me...
Victoria’s Secret: When Your Brand Problem is Actually the Product
So, it’s official. Victoria’s Secret market share and sales are slipping- and have been since 2016, according to its reports. The real...
Do More in 2019
How Can You Grow in 2019? 2018 was a great year for us at Content & Systems. We helped clients expand their business with new brand...
More than Just Millennials: Today's Consumers
So often, 'Millennials' get lumped together, often to be then written off in some way, or complained about. Sometimes the complaints are...
What Marketers Need to Know in 2018
It's always fun (and useful!) to start the year looking ahead to what trends may be coming that we need to understand and decide whether...
Instagram & Influencer Marketing Roundtable
Many thanks to Andrea Olivato from the Influencer analytics company, Popular Chips, and Mahima Puri, from PhotoMoolah, a content...
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